Extensive summaries for all the lectures and articles of the MSc course Retail & Omnichannel Marketing.
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This is an extensive summary of the mandatory readings of the MSc course Retail & Omnichannel Marketing at the University of Groningen's Faculty of Economics & Business. Titles of articles included in the summary: - Steenkamp & Sloot (2018...
Rijksuniversiteit Groningen / Marketing / Retail & Omnichannel MarketingThis is an extensive summary of the lectures of the elective MSc course Retail & Omnichannel Marketing at the University of Groningen's Faculty of Economics & Business.
Rijksuniversiteit Groningen / Marketing / Retail & Omnichannel Marketing