48 pages, including references and tables. This academic paper / report analyses and compares the performance, strategies and potential of GlaxoSmithKline Plc. and Pfizer Inc., two large pharmaceutical companies which, despite operating within the same industry, have made very different strategic decisions which have brought different results.
Particular attention is paid to the business environment in which they operate, the external factors that are more likely to influence their operations, their profitability and level of gearing, which are essential to assessing the effectiveness of any business’ strategic decisions. Analysis of 2002-2011 financial statements.
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