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How Ralph Lauren can enter the Brazilian market and strengthen its position within it by “exploiting” the upcoming 2014 World Cup and 2016 Olympics and Paralympics

How Ralph Lauren can enter the Brazilian market and strengthen its position within it by “exploiting” the upcoming 2014 World Cup and 2016 Olympics and Paralympics

5362 words including references. Ralph Lauren's recommended expansion strategy. Ralph Lauren SWOT analysis, Marketing Mix, analysis Brazilian retail industry, Ralph Lauren PESTLE PESTEL analysis, identity prism

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