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International branding, brand management strategy, Zara
The objective of this paper is to help Zara to develop an international marketing strategy that helps the company to:
• maintain its fast fashion strategy and consistency of brand across markets
• increase brand engagement with customers
• look to extend its brand into suitable other segments to leverage the name recognition
• assess the state of its brand equity and measure the impact of its brand management activities
Recommendations concerning marketing mix, branding strategy, strategic positioning. 3420 words including references
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Specifications
- School: UoL
- Course: Marketing & Management
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- Section: Homework & Assignments
- Made on: 03-24-2018
- Type: .pdf
- Pages: 7
- Language: English
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