Gerolsteiner’s Entry into The French Market. BeNeLux States, Belgium, Netherlands, Luxembourg bottled water industry...After careful consideration, France has been identified as the most suitable market for further penetration of Gerolsteiner’s products. The French bottled water market is being rapidly transformed and re-shaped by consumers’ growing demand for healthy, flavoured bottled water (Euromonitor, 2016c). Domestic bottled water companies have been taking advantage of recent trends by launching new healthy sugar-free drinks (Euromonitor, 2016c). 2929 words including references.
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