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Methodology chapter. Why people enjoy buying goods from luxury brands. Birkin bags. Qualitative research. 2412 words including references.
I have selected Birkin handbags as the main focus of my case study as they can help to understand the reason/s why people appreciate and purchase animal skin products. An analysis of this particular product should also enable the author to draw relevant conclusions about costumers’ attitude. Birkin bags marketing / appeals.
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- School: UoL
- Course: Marketing & Management
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- Section: Homework & Assignments
- Made on: 03-24-2018
- Type: .pdf
- Pages: 7
- Language: English
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