Summary articles consumer psychology

Door CarmendeKrosse op 07-01-2019

€ 4,99

32 pagina's

2 downloads

Summaries of 22 articles which are required reading for consumer psychology for the Master Marketing. Iyengar, S. & Lepper, M. (2000). When Choice is Demotivating: Can One Desire Too Much of a Good Thing? Journal of Personality and Social Psychology, 79 (6...

Rijksuniversiteit Groningen / Marketing / Consumer Psychology

Summaries of 22 articles which are required reading for consumer psychology for the Master Marketing. Iyengar, S. & Lepper, M. (2000). When Choice is Demotivating: Can One Desire Too Much of a Good Thing? Journal of Personality and Social Psychology, 79 (6...

Rijksuniversiteit Groningen / Marketing / Consumer Psychology

€ 4,99

32 pagina's

2 downloads

Strategic Marketing Summary Ch. 1-7 and 13

Door Marjan Jansen op 11-12-2023

€ 3,99

15 pagina's

4 downloads

Strategic Marketing summary of the chapters 1-7 and 13. From the book by D. West et al. third edition. Covers marketing strategies, environmental analysis, marketing decisions, segmentation, targeting, positioning, branding strategies,

Wittenborg University of Applied Sciences / Economics and Management / Strategic Marketing

Strategic Marketing summary of the chapters 1-7 and 13. From the book by D. West et al. third edition. Covers marketing strategies, environmental analysis, marketing decisions, segmentation, targeting, positioning, branding strategies,

Wittenborg University of Applied Sciences / Economics and Management / Strategic Marketing

€ 3,99

15 pagina's

4 downloads

Marketing Communication - Summary The Psychology of advertising 2nd edition

Door Jasmijn1993 op 11-10-2016

€ 5,89

47 pagina's

8 downloads

Summary of the book The Psychology of Advertising 2nd edition by Bob M. Fennis and Wolfgang Stroebe.

Rijksuniversiteit Groningen / Marketing / Marketing Communication

Summary of the book The Psychology of Advertising 2nd edition by Bob M. Fennis and Wolfgang Stroebe.

Rijksuniversiteit Groningen / Marketing / Marketing Communication

€ 5,89

47 pagina's

8 downloads