Principles of Management Assignment 1 Avalina polytechnic University

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lOMoAR cPSD| 3013804

Assignment 1 - Principles of Management
Principles of Management (Stockholms University)

lOMoAR cPSD| 3013804
Analysis

Avalina polytechnic University

The Avalina polytechnic University (APU) case is the story of management skills, a great
example and a good proof of how good management structures and decisions can build
a beautiful castle from the dead ground and how that can be torn down to pieces by
wrong management decisions.

Introduction

APU was founded in 1961 in Indiana, US by a successful business man named Dr. Robert Van
de Mar who had large informal influence in Avalina. The first purpose of the university was to
serve the local community with students trained in business and engineering and the second to
offer a meaningful future to the youth of Avalina. During the responsibility period of Professor
Brandt who was the first Dean, the university took big steps by developing its communication
network with the work industry, partnerships with other famous universities and hiring well-
known teachers. The structure and strategies used made a lot of students, especially locals to
apply to the programs making the university able to demand higher fees and start sport clubs. In
conclusion, Professor Brandt managed to establish a strong foundation for the university to
expand on. This all took a turn when Fred Ruback with a good load of experience in cost-
reduction and work efficiency took over. Even though his decisions were first welcomed by
teachers, after a short while the negative consequences began to appear and a lot of teachers
were left thinking only about one question; “What went wrong at APU?” Growth period

As the normal process of most startup businesses, the logistics in the organizations was at
first coordinated by direct supervision from the dean to the operating core. In this case, the
top manager, the Dean was supervising two units: the engineering and business unit.

When looking at the “industry lifecycle matrix” (Schriber, 2015), the University did everything
according to a known academic fundamentals of organizations. As it started to grow, more
resources were invested. Eventually, the university grew into two well-functioning
differentiated units, business and engineering which has developed and specialized more into
units divided, professional standardization.

In terms of Mintzberg’s archetypes we assume that the university was organized in a professional
bureaucracy form (Mintzberg, 2009, p.153). We based our assumptions on the fact that teachers
performed independently on pre-learned skills within their operating core units, at time.

The University was at this stage coordinated according to what Mintzberg defines as a
“Mechanism of standardization of skills” and reach its mature stage by focusing on high

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Specifications

Subject: Principles of Management Assignment 1 Avalina polytechnic University
Subject code: Principles of Management Assignment 1 Avalina polytechnic University
Year of study: 17-18
Document
Section: Homework & Assignments
Made on: 03-08-2019
Updated on: 03-02-2020
Type: .pdf
Pages: 4
Language: English
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Principles of Management Assignment 1 Avalina polytechnic University