Week2 Individual Assignment
Running head: STRATEGIC PLAN, PART I: CONCEPTUALIZING A BUSINESS
Strategic Plan, Part I: Conceptualizing a Business
University of Phoenix
BUS/475 – Integrated Business Topics
Strategic Plan, Part I: Conceptualizing a Business Healthy Place is a therapy store focused upon relaxation as an aid in healthy living.
Healthy Place provides a variety of products, tools, and techniques for customers to practice at
home relaxation therapy. These products include body and cosmetic services, aroma therapy
products, reflexology, perfumes, and candles. The achievement of a healthy balance of mind,
spirit, and body is Healthy Place’s focus.
Business, Products, and Customers: Mission Statement
Healthy Place is designated to service a variety of clientele including varying cultures,
ethnicities, and religions all with the common goal of achieving relaxation and stress relief. The
main competition for Healthy Place will be other relaxation therapy stores and spas. Customers
have the choice between going to a spa and paying huge dollars or come into a store with a
relaxing comfortable atmosphere that will assist the customer in creating a spa experience at
home. This is how Healthy Place will create a niche for itself in the business market and become
a huge competitor for spas. The store will have and display an assortment of Guided imagery,
which is a technique used by many for stress management and coping. These guided images will
be available for customers to utilize and purchase for at home therapy. Healthy Place mission
statement is to provide the highest quality of products and services for at home relaxation
therapy with our diversified array of products, tools, and techniques in order for the customer to
achieve a healthy balance of mind, spirit, and body.
“A vision statement presents the firm’s strategic intent that focuses the energies and
resources of the company on achieving a desirable future” (Pearce & Robinson, 2009, p37). The
vision of Healthy Place is to provide the best products, tools, and techniques available in an
attempt to satisfy the customer’s needs and wants in a comfortable, relaxing, and discrete
atmosphere. The future vision the author has for the company is a vision that employees will be
proud. This will be achieved by the company supporting and giving back to the community. By
doing all the above Healthy Place will eventually become a company that is embodied with
values and principles.