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BUSI604-B10 Global Business Cultural Analysis - Netherland(USE AS GUIDE ONLY)
Running head: CULTURAL ANALYSIS - NETHERLANDS Global Business Cultural Analysis - Netherlands BUSI604-B10 CULTURAL ANALYSIS - NETHERLANDS Abstract Through the course of researching and writing this paper some very interesting things about the Dutch culture have been concluded. While the Dutch have been known as a country of acceptance and tolerance for hundreds of years, the level of tolerance is not very deep. People from different cultural backgrounds are free to continue their beliefs and customs but really in a private setting. Public displays of non-Dutch traditions and culture is generally frowned upon. The Dutch do expect immigrants to assimilate into their culture as well. The Netherlands presents an ideal location for businesses looking to expand globally. The large port and technological infrastructure will make it very easy for nearly any type of business. The population is very well educated and a majority can also speak and write in English. CULTURAL ANALYSIS - NETHERLANDS Introduction With a rich history and reputation of acceptance and tolerance, the Dutch are a unique people well suited to be a leader in global commerce in the 21st century. This is an ancient culture that dates back to prehistoric times. Over the centuries the Dutch have endured occupation and conquest from many other cultures. Through it all they have maintained a unique cultural identity and have also devised a very unique want to expand their territory. This paper will explore the culture of this diverse nation and the suitability it represents for an American business looking to expand. The Major Elements and Dimensions of Culture in The Netherlands Historical Overview The Dutch people have always been defined by the terrain of their native lands. Today, The Netherlands is known for tulips, windmills, and dikes. There is also a great deal of national pride stemming from the fame of many Dutch artists from the 17th century and later. People such as Rembrandt, Hals, Mondriaan, and Van Gogh are regarded as some of the greatest artists in the history of mankind. In ancient times the many lakes, rivers, and other wetlands provided a good measure of safety from invading armies (Youngblood-Coleman, 2010). The country has withstood conquest from some of the most well-known and notorious leaders in history such as Julius Caesar, Napoleon, and Adolph Hitler. Also beginning in the 17th century, The Netherlands began to evolve into a great colonial power. There were Dutch outposts all over the world. This not only exposed the Dutch culture to other nations, it also exposed the culture of other nations to the Dutch. This multicultural aspect of the Dutch helped plant the seeds of tolerance and acceptance that the country is known for today. Environmental factors that affect culture
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