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Assignment #2 Urban Outfitters Continuing Case Study(USE AS GUIDE ONLY)
URBAN OUTFITTERS CONTINUING CASE STUDY 1
Urban Outfitters Continuing Case Study: Marketing a Business
1. Explain why Sears or Wal-Mart cannot effectively create a trendy counterculture image.
Before explaining why, let’s define what a trendy counterculture image is. The definition of a
trendy counterculture image to me is going against the normal culture or as Taco Bell say’s
“Go outside the box”. I believe the reason why Wal-Mart and Sears cannot effectively create
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