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BUS 499 Week 10 Asignment 5 Capstone Strayer University(USE AS GUIDE ONLY)
Running Head: Capstone
John V Blake
Assignment 5: Capstone
Assignment 5: Capstone
A company’s mission and vision statement is vital to the success of the company because
it almost gives it a goal to reach by saying this is our vision for our company now we have to
formulate a strategy to reach that vision and a mission is continuous the whole time the company
is in business. Let’s start with a vision statement, a vision statement articulates the ideal
description of an organization and gives shape to its intended future. In other words, a vision
statement points the firm in the right direction of where it would be in the years to come
(Michael Hitt, 2013). This is very important because as it states it points the company in the right
direction because the vision statement is come up with when the company is opening up so this
gives a good template and something the company can reach in their future. Now when it comes
to Sears their vision statement is as follows “Sears holdings is committed to improving the lives
of our customers to providing quality services, products and solutions that earn their trust and
builds lifetime relationships” (Investor information, 2005). Sears has done that over the past
years by coming up with a new rewards program called shop your way rewards it allows
customers to gain points by shopping in the store or online so that shopping is convenient for the
customer. Also by recent customer surveys Sears is getting new kinds of products in as far as
clothes, perfume and shoes so that Sears can expand its customer base, for the longest time Sears
was known for automotive and hardware appliances but now Sears has expanded to a full store
with a variety of options and by listening to customers they have gotten the products the
customers have desired. Also the customer service that Sears provides a warm friendly
atmosphere for customers to want to come back and create that lifetime relationship that the
vision says. A mission specifies the business or business in which the firm intends to compete
and the customers that it intends to serve (Michael Hitt, 2013), this is going to be a little more
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