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BUS 599 Week 2 Discussion Question(USE AS GUIDE ONLY)

• From the e-Activity, evaluate the level of success of Apple’s current competitive strategy. Next, suggest one (1) new innovation strategy for Apple geared toward maintaining an edge in the industry. Provide a rationale for your suggestion.

• Using Porter’s Five Forces Model located in Chapter 2 of your textbook, assess Apple’s strengths and weaknesses of each dimension of the model in comparison with those of Samsung, Apple’s strongest competitor. Justify your response by utilizing at least one (1) example based on customer focus.

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