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BUS 599 Week 9 Discussion Question(USE AS GUIDE ONLY)

• From the case study, evaluate the soundness of GE’s organizational design in terms of structure, strategic control systems, and organizational culture.


• Next, analyze the manner in which eco-magination products and services successfully implemented a new business model that increased the relationships among all functions and thus built distinctive competencies and contributed to environmental sustainability. Provide a rationale to support your response.

• From the case study, evaluate the degree to which GE’s new business initiative impacted its overall brand value, organizational structure, and culture.

• Provide at least two (2) examples that illustrate the impact of the new initiative on both the organization and GE’s competitive advantage.

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