MBA Program Project Send A Letter(USE AS GUIDE ONLY) / MBA Program Project Send A Letter(USE AS GUIDE ONLY)

MBA Program Project Send A Letter(USE AS GUIDE ONLY)

MBA Program Project Send A Letter(USE AS GUIDE ONLY)

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Running head: MBA PROGRAM PROJECT: SEND A LETTER
MBA Program Project: Send A Letter
MBA PROGRAM PROJECT: SEND A LETTER
Table of Contents

I.
Executive Summary………………………………………………………………….3

II. Background ………………………………………………………………………….3 III. Introduction…………………………………………………………………………3
IV. Our Values, Vision, and Mission……………………………………………………5

V.
Value Proposition……………………………………………………………………5-6
VI. Organizational Chart and Leadership Team………………………………………...5
VII. Marketing Mix ……………………………………………………………………..6
VIII. Risk Management and Innovation Strategy………………………………………...6-7
IX. Ethics & Legal: Social Responsibility……………………………………………….8

X.
Impact of the Global Economy and Opportunities for Growth……………………...8-9 XI.
Financial Plan and Assumptions…………………………………………………….9 XII. Ratio
Analysis………………………………………………………………………...9 XIII. Analysis of
Financial Risks………… ………………………………………………..9-10 XIV. Value Chain
Activities. ………………………………………………………………10 XV. Business and
Marketing Strategy ……………………………………………………..10-11 XVI. Conclusion.
…………………………………………………………………………...11 XVII. Projected Income
Statements ………………………………………………………..11-12 XVIII. Projected Balance
Sheet …………………………………………………………….13-14 XIX. Ratio Calculations
…………………………………………………………………….14 XX.
Appendices…..…………………………………………………………………………15-16
MBA PROGRAM PROJECT: SEND A LETTER
Executive Summary
In the Digital Age instant communication is often taken for granted. Notwithstanding,
there is still a pressing need for people to use snail mail and communicate via traditional postal
or mailing services. Investing in these services has proven profitable. Send a Letter • is an online solution to streamline and automate the process of letter writing
• will take digitized letters from customers via our website and app and reproduce them
in hardcopy form
• aims to meet the need for mailing services in a manner that is affordable and expedient
• seeks investors to bring app to market
• is seeking $100,000 in initial investment
• is an excellent and profitable opportunity in a niche market
Background
Because snail mail is often overlooked and considered outdated as means of
communication, it is not discussed much in the cultural milieu. However, this reality is also
what gives Send A Letter an advantage because the need for snail mail is still there; many are in
the world are not online. 15 percent of adult Americans remain offline and 9 percent of adults
who use the internet lack home access (Zickuhr, 2013). In cases of personal and business
communication, there are sometimes situations where there is only a physical address is on
record, or a need exists to send a registered, certified letter to that address. There is a recurrent
need to use traditional mailing services for businesses, military personnel, senior citizens, the
disabled, expatriates, travelers, snail mail fans and pen pals who need or like to write letters to
others. Introduction
Send A Letter as a limited liability company will take digitized letters from customers via its
website, and reproduce them in hardcopy form, snail mailing them to specified recipients. In so
doing, we aim to meet the need for mailing services in a manner that is affordable and expedient. As
a sole proprietor presently, Send A Letter must address and provide the following in order to meet
customer needs more thoroughly: an explanation of how the service works, the cost of the service,
international postal services, corporate accounts: what’s included in them and how to set them up,
special delivery services, adding a return envelope and whether it can be stamped, what forms of
payment are accepted, the discounts that are provided, what kind of documents can be sent, whether
advertisements are placed in the letters, when the service can be used, whether the same letter can be
mailed to many people, whether mail merging is possible, whether an API can be set up, whether
letters can be sent through email to mail, the type of paper and envelopes used, whether complete
letters or additional letters can be sent, the type of formats supported, whether customers can use
their own letterhead, the address to be used as the return address, the procedure for returned letters
and refund possibilities, privacy issues, and receiving