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Thesis dissertation example online marketing improving customer journey

Thesis dissertation example online marketing improving customer journey

This thesis was written in the fall of 2019 and discusses the optimalisation of the online customer journey for a large online website. The company specializes in designing physical journals that can be customized by anyone. The problem: potential customers dont seem to understand what the company does. Solution: how can storytelling and online marketing branding help to position the company online in the most favorable manner? This thesis was graded an 8 and comes complete with interview questions for field research. All sources for the theoretical framework are mentioned as are the results of the field research.

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