A complete 4th year thesis dissertation from Saxion University Tourism Management. Subject: a large European hotelchain wants a successful e-marketing strategy and implementation plan. There is a large theoretical basis and fieldresearch. All fieldresearch questions and results are present. Objective: The increase of the occupancy level during the off season. Research question: How can Hotel X implement an e-marketing strategy so that the occupancy level rises during the off season from November till March? This thesis was appoved with a grade of 8 in 2020.
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