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Summary with the most important information of this book. The Lean Startup Method, a book written by Eric Ries, which explains how to create successful companies using continuous innovation.
The Lean StarUp by Eric Ries The Lean Startup Method, a book written by Eric Ries, which explains how to create successful companies using continuous innovation. Every entrepreneurship seeks to create a business that achieves its mission, guided by a vision, and supported by a strategy that includes a business model, and ideas about partners, competitors and consumers, and its result is a product, which is optimized over time. . Although the strategy changes, the vision does not usually change. Efforts are the experiments that empirically test predictive hypotheses and validate strategies, and the goal is to discover how to create a sustainable business. Learning is the unit of measurement of progress, and every effort should be oriented to knowing what consumers want. It will be a validated knowledge, if it can be demonstrated through improvements in the indicators. An enterprise operates under extreme uncertainty, and cannot be managed in the same way as a consolidated company. First you have to understand that this is not how they look it in the movies, where overnight the entrepreneur is a millionaire, this requires a lot of sacrifice and common sense. To begin to be successful in a startup, failures are needed to be able to corroborate hypotheses. Entrepreneurship and the business area are like the scientific world where scientific tests and methods are carried out to determine something. Most entrepreneurs still think that you have to have everything ready before starting a business, that you have to have all the steps to take and very specific projections in the future as if they had a crystal ball that told them exactly what to do and how to win but in this world the future is unpredictable. All consumers have at their disposal many alternatives every day and the worst of all is that even companies continue to be created with the traditional method, they continue to invest in overly powerful infrastructures thinking that their company will be a success and when the company does not meet their expectations they go bankrupt due to the lack of adaptability in the market.
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