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TEST BANK FOR PRINCIPLES OF MARKETING 16TH EDITION BY GARY ARMSTRONG, PHILIP KOTLER (CONTAINS 20 TEST BANKS FOR ALL 20 CHAPTERS OF THE BOOK)

TEST BANK FOR PRINCIPLES OF MARKETING 16TH EDITION BY GARY ARMSTRONG, PHILIP KOTLER (CONTAINS 20 TEST BANKS FOR ALL 20 CHAPTERS OF THE BOOK)

TEST BANK FOR PRINCIPLES OF MARKETING 16TH EDITION BY GARY ARMSTRONG, PHILIP KOTLER (CONTAINS 20 TEST BANKS FOR ALL 20 CHAPTERS OF THE BOOK)

TABLE OF CONTENTS
1. Marketing: Creating Customer Value and Engagement
2. Company and Marketing Strategy: Partnering to Build Customer Engagement, Value, and Relationships
3. Analyzing the Marketing Environment
4. Managing Marketing Information to Gain Customer Insights
5. Consumer Markets and Buyer Behavior
6. Business Markets and Business Buyer Behavior
7. Customer-Driven Marketing Strategy: Creating Value for Target Customers
8. Product, Services, and Brands: Building Customer Value
9. Developing New Products and Managing the Product Life Cycle
10. Pricing: Understanding and Capturing Customer Value
11. Pricing Strategies: Additional Considerations
12. Marketing Channels: Delivering Customer Value
13. Retailing and Wholesaling
14. Communicating Customer Value: Integrated Marketing Communications
15. Advertising and Public Relations
16. Personal Selling and Sales Promotion
17. Direct, Digital, Mobile, and Social Media Marketing
18. Creating Competitive Advantage
19. The Global Marketplace
20. Sustainable Marketing: Social Responsibility and Ethics

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