Here you can find summaries for the course International Business and Management Studies. Prepare for the exams with practice exams and lecture notes for example Winning in Emerging Markets and International Macroeconomics for Business. Filter for the subject you need help with and use the available documents to improve your grades.
This document is a summary written on the 2nd chapter of: Principles of Marketing. The document is fully written in word, with visual examples of matrixes and grids that you need to know. It's summarized in a way which is clear and easy to read.
De Haagse Hogeschool / International Business and Management Studies / Marketing Fundamentals Principles of MarketingHey everyone, this is my summary of the book Principles of Marketing the 17th (global edition) by Kotler. It includes chapter 1,2,3,5,7,18 (I followed the exam material from my university). All information is from the book and images contain sources. I hop...
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