Below are summaries, lecture notes, study guides and practice exams for Consumer Psychology of Marketing at Rijksuniversiteit Groningen. When you have documents yourself that can be shared among students, please upload them to aid other students with studying. Every time someone downloads your document, you will be rewarded.
This document contains a summary of all compulsory reading and video material for the course Consumer Psychology in the MSc Marketing at the University of Groningen. The literature list is as follows; -Aronson, E, Wilson, T., & Brewer, M. (1998) Iyengar, ...
Rijksuniversiteit Groningen / Marketing / Consumer PsychologySummaries of 22 articles which are required reading for consumer psychology for the Master Marketing. Iyengar, S. & Lepper, M. (2000). When Choice is Demotivating: Can One Desire Too Much of a Good Thing? Journal of Personality and Social Psychology, 79 (6...
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