Below are summaries, lecture notes, study guides and practice exams for Strategic Decision-Making in Marketing of Strategic Innovation Management at Rijksuniversiteit Groningen. When you have documents yourself that can be shared among students, please upload them to aid other students with studying. Every time someone downloads your document, you will be rewarded.
Summary of all articles for the course Strategic Decision-Making in Marketing. The following articles are included: 1.1. Market orientation, customer value, and superior performance Slater & Narver 1994 1.2. Closing the marketing capabilities gap Day 201...
Rijksuniversiteit Groningen / Strategic Innovation Management / Strategic Decision-Making in MarketingSummary of the article 'Linking brand equity to customer equity' by Leone, Rao, Keller, Luo, McAlister & Srivastava (2006) Course: Strategic Decision-Making in Marketing
Rijksuniversiteit Groningen / Strategic Innovation Management / Strategic Decision-Making in MarketingSummary of the article 'Undervalued or overvalued customers: capturing total customer engagement value' by Kumar et al. (2010) Course: Strategic Decision-Making in Marketing
Rijksuniversiteit Groningen / Strategic Innovation Management / Strategic Decision-Making in MarketingSummary of the article 'Successful customer value management: Key lessons and emerging trends' by Verhoef & Lemon (2013) Course: Strategic Decision-Making in Marketing
Rijksuniversiteit Groningen / Strategic Innovation Management / Strategic Decision-Making in MarketingSummary of the article 'Unlock the mysteries of your customer relationships' by Avery, Fournier & Wittenbraker (2014) Course: Strategic Decision-Making in Marketing
Rijksuniversiteit Groningen / Strategic Innovation Management / Strategic Decision-Making in MarketingSummary of the article 'Customer centricity: the construct and the operational antecedents' by Lamberti (2013) Course: Strategic Decision-Making in Marketing Note from lecturer: focus on 588-601. Therefore, only these pages are included in this summary.
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Upload documentSummary of the article 'Customer intimacy and other value disciplines' by Treacy & Wiersema (1993) Course: Strategic Decision-Making in Marketing
Rijksuniversiteit Groningen / Strategic Innovation Management / Strategic Decision-Making in MarketingSummary of the article 'The impact of incomplete typeface logos on perceptions of the firm' by Hagtvedt (2011) Course: Strategic Decision-Making in Marketing
Rijksuniversiteit Groningen / Strategic Innovation Management / Strategic Decision-Making in MarketingSummary of the article 'Fluency of pharmaceutical drug names predicts perceived hazardousness, assumed side effects and willingness to buy' by Dohle & Siegrist (2014)
Rijksuniversiteit Groningen / Strategic Innovation Management / Strategic Decision-Making in MarketingSummary of the article 'If it tastes bad it must be good: consumer naïve theories and the marketing placebo effect' by Wright, Da Costa Hernandez, Sundar, Dinsmore & Kardes (2013) Course: Strategic Decision-Making in Marketing
Rijksuniversiteit Groningen / Strategic Innovation Management / Strategic Decision-Making in MarketingSummary of the article 'Automatic effects of brand exposure on motivated behavior: how Apple makes you think different' by Fitzsimons, Chartrand & Fitzsimons (2008) Course: Strategic Decision-Making in Marketing
Rijksuniversiteit Groningen / Strategic Innovation Management / Strategic Decision-Making in MarketingSummary of the article 'SWOT analysis: its time for a product recall' by Hill & Westbrook (1997) Course: Strategic Decision-Making in Marketing
Rijksuniversiteit Groningen / Strategic Innovation Management / Strategic Decision-Making in MarketingSummary of the article 'Emerging segmentation practices in the age of the social customer' by Canhoto, Clark & Fennemore (2013) Course: Strategic Decision-Making in Marketing
Rijksuniversiteit Groningen / Strategic Innovation Management / Strategic Decision-Making in MarketingSummary of the article 'Reference theory: strategic groups and competitive benchmarking' by Panagiotou (2007) Course: Strategic Decision-Making in Marketing Note from the professor: read introduction. Therefore, only the introduction is included in this ...
Rijksuniversiteit Groningen / Strategic Innovation Management / Strategic Decision-Making in MarketingSummary of the article 'Marketing department power and firm performance' by Feng, Morgan & Rego (2015) Course: Strategic Decision-Making in Marketing
Rijksuniversiteit Groningen / Strategic Innovation Management / Strategic Decision-Making in MarketingSummary of the article 'Closing the marketing capabilities gap' by Day (2011) Course: Strategic Decision-Making in Marketing
Rijksuniversiteit Groningen / Strategic Innovation Management / Strategic Decision-Making in MarketingSummary of the article 'Market orientation, customer value, and superior performance' by Slater & Narver (1994) Course: Strategic Decision-Making in Marketing
Rijksuniversiteit Groningen / Strategic Innovation Management / Strategic Decision-Making in Marketing