Below are summaries, lecture notes, study guides and practice exams for Strategic Decision Making in Marketing of Strategic Innovation Management at Rijksuniversiteit Groningen. When you have documents yourself that can be shared among students, please upload them to aid other students with studying. Every time someone downloads your document, you will be rewarded.
Summary of the article 'Reasoning about competitive reactions: evidence from executives' by Montgomery, Chapman Moore & Urbany (2005) Course: Strategic Decision-Making in Marketing Note from the professor: focus on sections 1, 2, 3 and study 1. Therefore...
Rijksuniversiteit Groningen / Strategic Innovation Management / Strategic Decision Making in MarketingSummary of the article 'Does a differentiation strategy lead to more sustainable financial performance than a cost leadership strategy?' by Banker, Mashruwala & Tripathy (2014) Course: Strategic Decision-Making in Marketing Note from the professor: 'focu...
Rijksuniversiteit Groningen / Strategic Innovation Management / Strategic Decision Making in MarketingEarn passive income from your study documents! Upload your summary today and help students grow from your efforts. Sellers have already earned more than $315,000.00!
Upload document