13 articles for the course Strategic Marketing summarized - Reasoning about competitive reactions: evidence from executives (Montgomery, Moore & Urbany, 2005) - First-mover (dis) advantages: retrospective and link with the resource-based view (1998) Lieber...
Rijksuniversiteit Groningen / Marketing / Strategic marketingSummaries of 22 articles which are required reading for consumer psychology for the Master Marketing. Iyengar, S. & Lepper, M. (2000). When Choice is Demotivating: Can One Desire Too Much of a Good Thing? Journal of Personality and Social Psychology, 79 (6...
Rijksuniversiteit Groningen / Marketing / Consumer PsychologyThis user has not added any bundels yet
This user has not added any study services yet
This user has not yet created any quizzes