(...) s. Considering that it would be pointless for any business to commit to initiatives that would probably reduce its revenue-generating capabilities, why do most international firms decide to embrace responsibility for their actions anyway?
Practical examples, as well as several studies, suggest that even though the implementation of corporate social responsibility initiatives doesn’t benefit businesses in the short-term, it is highly likely to pay off in the long run, which could be one of the reasons why the majority of today’s international firms place great importance on business ethics and CSR.
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