Question 1. By using fully-justified techniques, analyse the major contextual factors you have identified that affected the firm you have considered. Show how these factors are linked to the specific business-level strategies the firm has pursued and is proposing to pursue. Explain, in detail, the suitability of these strategies.
Quesion 2. Using appropriate techniques, undertake a full evaluation of the business strategies identified in your answer to question 1 preferably using a numerical method, taking care to explain and justify the techniques you have used.
Question 3: Assess the implementation of the strategies identified by you in your answers to both question 1 and 2, explaining what prospective problems the firm may encounter and what resources and capabilities the firm can draw on to resolve those problems.
Question 4 (missing).
Question 5: Imagine that you are reporting to a group of shareholders. Set out, in summary form, a report advising them of the appropriateness of your intended strategies.
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