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Summary Marketing Performance Articles / RU / 2018-2019
Summary of all the articles of the marketing performance course 2018/2019. The following articles are included: Katsikeas et al. (2016), Homburg & Pflesser (2000), Kirca et al. (2005), Maignan & Ferrell (2004), Hillebrand et al. (2015), Rust (2004), Leroi-Werelds et al. (2014), Kumar (2018), Bart et al (2005), Palmatier et al (2006), Homburg et al. (2015), Haumann et al (2014), Homburg et al (2012), Verhoef & Leeflang (2009) and Hanssens & Pauwels (2016).
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- School: Radboud Universiteit Nijmegen
- Course: Business Administration
- Subject: Marketing Performance
- All documents for this course ›
- Course code: MAN-MMA025
- Year of study: 2018/2019
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- Section: Summaries
- Made on: 10-25-2018
- Type: .pdf
- Pages: 57
- Language: English
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Subjects of Business Administration - Radboud Universiteit Nijmegen
More Business Administration ›advanced research methods (arm) 22/23 consumer behavior corporate strategy duurzaam ondernemen marketing performance methods of research and intervention methods of research and interventions organisatieontwerp statistics strategic human resource management strategie strategie / strategy
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