Login
Sign up
Balance: $
Notifications
Knoowy Premium
Earn money
Sales statistics
Studybot
Information
Settings
Log out
View profile
Knoowy Premium
Sell your lecture notes and other study documents.
Create your own quizzes. Then sell them to others.
Package documents and quizzes together to earn more cash.
Work as a tutor and provide personalized learning in your area of expertise.
View students’ requests and send a proposal of your relevant services.
- Study Documents
Categories
Choose a country
Textbooks
- Study Services
What do you need help with?
Choose a country
Requests
- Quizzes
Educations
Choose a country
Create quiz
- Studybot New
How can Studybot help?
Answers
Summary of ‘’Foundations of Marketing’’ by John Fahy, David Jobber, 6th edition, ISBN 9781526847348.
Lecture 1
- Chapter 1 ‘’The nature of Marketing’’
- Chapter 3 ‘’Understanding customer behavior’’
Lecture 2
- Chapter 5 ‘’Market segmentation, targeting and positioning’’
- Chapter 6 ‘’Value through Products and Brands’’ pages 166-179
Lecture 3
- Chapter 7 ‘’Value through Services’’ pages 198-213
Lecture 4
- Chapter 8 ‘’Value through Pricing’’
Lecture 5
- Chapter 9 ‘’Distribution: Delivering Customer Value’’
- Chapter 10 ‘’Integrated Marketing Communications 1’’
- Chapter 11 ‘’Integrated Marketing Communications 2’’
Preview document (2 of 40 pages)
Report document
1 Reviews
Knoowy benefits
$ 4,81
Money back guarantee
-
Documents can be downloaded immediately
-
$0.50 discount when paying with balance
-
Receive free quiz questions with document
Specifications
- School: Universiteit Twente
- Course: International Business Administration
- Subject: Marketing
- All documents for this course ›
- Year of study: 2019/2020
- ISBN: 9781526847348
- Chapters: 1, 3, 5-11
- Edition: 6th edition
Document
- Section: Summaries
- Updated on: 11-05-2019
- Made on: 11-05-2019
- Type: .pdf
- Pages: 40
- Language: English
Tags
Seller
Send message
FollowEarn from your summaries?
You may also find these Summaries helpful
View all recommended documents »-
Summary of 'Strategic Management of Technological Innovation' by Schilling, M. (2019), 6th ed.
$ 4,17
53 pages
6 downloads
This summary is about 'Strategic Management of Technological Innovation' by Schilling, M. (2019), 6th ed. This summary also contains the lecture notes taken during the lecture, and scientific papers that we needed to read during tutorials (which were also ...
Universiteit Twente
/
International Business Administration
/
Innovation
-
Summary of 'Entrepreneurship in Theory and Practice: Paradoxes in Play' by Nielsen et al. (2017).
$ 4,17
43 pages
6 downloads
This is a summary of Entrepreneurship in Theory and Practice: Paradoxes in Play by Nielsen et al. (2017) for the course Entrepreneurship that is given during Module 6 'Innovation and Entrepreneurship' during the second year of IBA. It contains the lectu...
Universiteit Twente
/
International Business Administration
/
Entrepreneurship
-
Summary of 'Information Systems Today; Managing in the Digital World'
$ 6,42
58 pages
4 downloads
Summary of the book 'Information Systems Today; Managing in the Digital World' by Joseph Valacich & Christoph Schneider, used in the course Information Systems at International Business Administration (year 2018-2019) Includes chapters 1, 2, 4, 5, 6, 7 an...
Universiteit Twente
/
International Business Administration
/
Information Systems
-
Summary of Tony Honoré, About Law, “An Introduction” for the course Business Law (year 2018-201
$ 3,74
11 pages
6 downloads
Summary of Tony Honoré, About Law, An Introduction for the course Business Law (year 2018-2019). Includes chapters 1 to 11. This book was used in the course of Business Law at University of Twente (year 2018-2019) for the study International Busine...
Universiteit Twente
/
International Business Administration
/
Business Law
Subjects of International Business Administration - Universiteit Twente
More International Business Administration ›business ethics business law change management & leadership company law corporate finance corporate governance entrepreneurship information systems innovation investment analysis marketing operations management organisation theory purchase and supply management quantative moddeling strategic & responsible foresight
Sell summaries and other study documents
Upload document
Earn money and help students with your study services
Offer study services
Test yourself and earn money with selfmade quizzes
Create quiz
How it works
Knoowy
Buy and sell summaries and other study documents for: University - Secondary Education - All study documents
Get the help of tutors: Tutoring - Proofreading & editing - Research - Assignments & homework - Translation - Other study problems
Learning support: Learning quiz questions - Create quiz questions - Ask a studybot question - Studybot answers
- English - $ (USD)
Deal: get 10% off when you purchase 3 or more items!
Deal: get 10% off when you purchase 3 or more items!
I do think this is a great summary
Thank you for your feedback! Glad to hear I could help you out, best of luck with your studies! :)