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Summary chapter final exam marketing book : 8, 9, 10, 11, 12, 14, 15, 16, 19

Summary chapter final exam marketing book : 8, 9, 10, 11, 12, 14, 15, 16, 19

Marketing mix: Branding and P of Product (Ch. 8, 9 + Ch. 19 pp. 566 bottom-569 top)
Marketing mix: P of Pricing (Ch. 10, 11 + Ch. 19 p. 571)
Marketing mix: P of Place (Ch. 12 + Ch. 19 p. 572 + article 2)
Marketing mix: P of Promotion (Ch. 14, 15, 16 pp. 479 bottom-486, Ch. 19 pp. 569-571) Discussion of some Final exam questions

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Bachelor' student at Rug, University of Groningen in International business and management (Second Year)

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