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Samenvatting Media technologie en innovatie -ugent richting communicatiewetenschappen - prof: Lieven De Marez - 2018

Samenvatting Media technologie en innovatie -ugent richting communicatiewetenschappen - prof: Lieven De Marez - 2018

MEDIA, TECHNOLOGIE & INNOVATIE – SAMENVATTING
HOOFDSTUK 1: INTRODUCTIE (p. 4-38)
Concepten
-DIGITAL NATIVE: iedereen geboren na 1985, voor hen is digitaal het ‘nieuwe normaal’.
-DIGITAL DARWINISM/TRANSFORMATION: de uitdaging om zich digitaal en innoverend aan te passen in een snel veranderende informatiemaatschappii & digitale economie, om te kunnen overleven.
Bv. mislukt bii Google glass
-DIFFUSION OF INNOVATIONS-THEORIE: innovatie houdt inherent onzekerheid in.
-USER-CENTRIC: op maat & tempo van de gebruiker.
-STAKEHOLDERS: alle belanghebbenden van een onderneming.
-PARADOX VD KAPITALISTISCHE VOORUITGANG/INNOVATIEPARADOX: bedriiven
moeten steeds sneller nieuwe producten maken om zich vd nog sneller toenemende concurrentie te onderscheiden; en om sneller te produceren, hebben ze minder tiid, waardoor meer technologieën falen ➔ INNOVATIESPIRAAL.

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