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Book: Dit is marketing
Buy a summary of the study book dit is marketing - Loen ten Berge and directly download the document to help you with your studies.
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Samenvatting inleiding tot marketing
$ 5,35
18 pages
1 downloads
Samenvatting inleiding tot marketing H1 t/m h4 h6 en h11
Hogeschool Rotterdam
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Entrepreneurship
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marketing
Dit is marketing
by Loen ten Berge
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Related books for Book: Dit is marketing
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Druk 2 - 9789046903032
Het studieboek Dit is marketing! is geschreven door Loek ten Berge en laat studenten op een toegankelijke manier kennismaken met de basis van marketing. Het boek behandelt alle noodzakelijke stof die nodig is voor het NIMA A marketing examen.
Het boek is opgedeeld in drie delen: (1) marketing in de organisatie, (2) de marketing analyse, en (3) marketing beleid. In het laatste deel worden praktische toepassingen van de vier marketinginstrumenten uitgelegd. L. ten berge is docent marketing en bedrijfskunde aan de Hogeschool Utrecht en de NCOI. Een ander bekend boek van deze auteur is Inleiding organisatiekunde.
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