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This document includes all the articles you need to know for the course 'International Business Strategy'. Therefore, this is very useful for the exam.
Rijksuniversiteit Groningen / International Business / International Business StrategyThis document contains all the articles discussed in the course 'Emerging Markets'. This document is useful for the exam or to scan through before the lectures.
Rijksuniversiteit Groningen / International Business / Emerging MarketsIn this document you can find a comprehensive summary of the 4 articles reviewed in week one of the course Comparative Country Studies. It includes the following for each article: 5 key points, summary and overall conclusion. In the end, an overall conclus...
Rijksuniversiteit Groningen / International Business / Comparative Country StudiesIn this document you can find a Q&A of the 12 articles reviewed in week one, two and three of the course Comparative Country Studies. It includes the following: 20 open questions and 20 answers for those questions. The questions give you a good insight on ...
Rijksuniversiteit Groningen / International Business / Comparative Country StudiesIn this document you can find a comprehensive summary of the 4 articles reviewed in week two of the course: Comparative Country Studies. It includes the following for each article: 5 key points, summary and overall conclusion. In the end, an overall conclu...
Rijksuniversiteit Groningen / International Business / Comparative Country StudiesIn this document you can find a comprehensive summary of the 4 articles reviewed in week one of the course Comparative Country Studies. It includes the following for each article: 5 key points, summary and overall conclusion. In the end, an overall conclus...
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Upload documentThis document contains all the relevant articles for the exam of Foreign Market Entry Strategies taught at the Rijksuniversiteit Groningen. It i divided in the weekly articles; which are divided per sub-topic. All 11 articles are provided.
Rijksuniversiteit Groningen / International Business / Foreign Market Entry Strategies No book but mandatory articlesThis document contains a summary of all articles relevant for the Contemporary Theories on B&M exam. It is complete, concise and easy to understand.
Rijksuniversiteit Groningen / International Business / Contemporary Theories on B&M No book but mandatory articlesSummary of all the obligatory articles for IBSCM (International Business Supply Chain & Marketing) These articles are for the academic year 2021-2022. All 9 articles are included. Therefore, this summary is great for learning the articles.
Rijksuniversiteit Groningen / International Business / International Business & Supply Chain MarketingSummary of required articles of the course DMI at the RUG (2021-2022): - Digital marketing: A framework, review and research agenda (Kannan & Li, 2017) - Exploring the effects of what (product) and where (website) characteristics on online shopping behav...
Rijksuniversiteit Groningen / Marketing / Digital Marketing IntelligenceInnovation Management B&M article summary's University of Groningen. For the included articles, see first 2 pages. Minor - Innovation and Entrepreneurship. Faculty - Economics and Business Economics.
Rijksuniversiteit Groningen / Bedrijfskunde / Innovation Management B&MSummary of the required articles of the course Data Science Methods for MADS of the University of Groningen (2021-2022). Included material is: - Chapter 11.4 Evaluation of Statistical Models from Blattberg (2008) - Kubler et al. (2017) Machine Learning and...
Rijksuniversiteit Groningen / Marketing / Data Science Methods for MADSIncludes all articles relevant for the second year course of IB, weeks 1 - 7
Rijksuniversiteit Groningen / International Business / Cross Cultural ManagementThis is intended for the course: International Business and Supply Chain Marketing aka IBSCM at the University of Groningen. The document contains summaries of the following articles: 1. Customer Value and Value Propositions -fundamentals- Jean-Pierr...
Rijksuniversiteit Groningen / Bedrijfskunde / International Business and Supply Chain MarketingSummary of the mandatory articles from the year 2019/2020. For international business global business history RUG. (Berghoff; Calori; Hannah; Jones; Lamoreaux et al.; Mokyr)
Rijksuniversiteit Groningen / International Business / Global business historyThis summary includes all mandatory articles for the course Strategy & Innovation Management. The following articles are included: 1.1. You need an innovation strategy Pisano 2015 1.2. Toward an integrated theory of strategy Zollo, Minoja & Coda 2017 2....
Rijksuniversiteit Groningen / Strategic Innovation Management / Strategy & Innovation ManagementThis summary includes all mandatory articles for the course Organizing for Innovation. The following articles are included: 1.1. A multi-dimensional framework of organizational innovation: a systematic review of the literature Crossan & Apaydin 2010 2.1....
Rijksuniversiteit Groningen / Strategic Innovation Management / Organizing for InnovationHello everyone, In this extensive document (73 pages long): I have summarised all lecture slides from WEEK 1 to WEEK 5 (including) in a clear and systematic way (Lectures 1-5) Summarised in detail all mandatory articles from WEEK 1 to WEEK 5 (s...
Rijksuniversiteit Groningen /This document contains summaries of all the articles for the courses International Strategic Management (ISM) and Empirical Research Project (ERP), for the study International Business. The following summaries are included: ISM: 1. International strategy...
Rijksuniversiteit Groningen / International Business / International Strategic Management & Empirical Research ProjectThis summary contains all twelve articles for the course International Strategic Management, for the study International Business. The following articles are included: 1. International strategy: From local to global and beyond Hitt, M.A., Li, D. and Xu, K...
Rijksuniversiteit Groningen / International Business / International Strategic Management