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Add to cartThe customer journey: Touchpoints
All the moments in which the customer comes into contact with your brand, directly or indirectly, throughout his or her customer journey.
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Why showrooming?
- Lower online prices
- Poor service
- Convenience (not having to carry home)
- Unavailability of item
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Why webrooming?
- Touch before buying
- Not wanting to pay for shipment
- Not wanting to wait for delivery
- Return to store is available
- Can ask store to match online prices
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How did Walmart have success?
due to short leadtimes (24-48 hours) and X-docking (which leads to lower inventory, which leads to lower costs)
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Create quizRetail Operations Oefenvragen 2024 om een goede voorbereiding te hebben op het tentamen.
51 questions
Nederlands
04-01-2024
Universiteit / Erasmus Universiteit Rotterdam / Bedrijfskunde / B3EL108 Elective Retail Operations