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Marketing Models: Multivariate Statistics and Marketing Analytics
This summary contains part of the book: Marketing Models: Multivariate Statistics and Marketing Analytics (4th edition), written by Dr. Dawn Iacobucci. It contains the complete chapters: 1, 2, 3, 4, 6, 7, 9 and partly chapter 8 (ANOVA). including all the sub sections and some important figures. This book is one of the two books needed for the Advanced Management and Marketing course at Wageningen University, regarding to the marketing part of this course.
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Specifications
- School: Wageningen University
- Course: Management, Economics and Consumer Studies
- Subject: Advanced Management and Marketing
- All documents for this course ›
- Course code: MST-21306
- Year of study: 2018/2019
Book
- Name book: marketing models multivariate statistics and marketing analytics
- ISBN: 9781539926108
- Chapters: 1,2,3,4,6,7,8,9
- Edition: 4th edition
- Author: Dr. Dawn Iacobucci
Document
- Section: Summaries
- Made on: 01-23-2019
- Type: .pdf
- Pages: 21
- Language: English
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This summary contains part of the book: Marketing Models: Multivariate Statistics and Marketing Analytics (4th edition), written by Dr. Dawn Iacobucci. It contains the complete chapters: 1, 2, 3, 4, 6, 7, 9 and partly chapter 8 (ANOVA). including all the s...
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Subjects of Management, Economics and Consumer Studies - Wageningen University
More Management, Economics and Consumer Studies ›advanced management and marketing advanced supply chain management corporate financial management - bec22306 philosophy and ethics in management, economics and consumer behaviour philosophy and ethics of management, economics, and consumer behaviour quantitative research methodology and statistics research design and research methods technology and business model innovation
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