$ 6.95

Add document to cart

Consumer Psychology Literature Summary

This document contains a summary of all compulsory reading and video material for the course Consumer Psychology in the MSc Marketing at the University of Groningen. The literature list is as follows;

-Aronson, E, Wilson, T., & Brewer, M. (1998)
Iyengar, S. & Lepper, M. (2000)
Barry Schwartz (2006)
Petty, R. E., Cacioppo, J. T., & Schumann, D. (1983)
Shiv, B. & Fedorikhin, A. (1999)
Reber, R., Winkielman, P., & Schwarz, N. (1998)
Labroo, A & Rucker, D. (2010)
Simons, D. J., & Chabris, C. F. (1999)
Hofmann, W., Gschwendner, T., Friese, M., Wiers, R. W., & Schmitt, M. (2008)
Dan Simons (2011)
Cialdini, R. & Goldstein, N. (2004)
Arnold, M.J. & Reynolds, K.E. (2003)
Griskevicius, V., Tybur, J., & Van den Berg, B. (2010)
Leliveld, M.C. & Risselada, H. (2017)
Ehrich, K. & Irwin, J. (2005)
Zane, D., Irwin, J., & Reczek, R. (2016)
Roux, C., Goldsmith, K., & Bonezzi, A. (2015)
Lyubomirsky, S., Sheldon, K. M., & Schkade, D. (2005)
Csikszentmihalyi, M. (2000)
Richins, M. L. (2011)
Daniel Gilbert (2004)

Preview document (3 of 45 pages)

Unlock document

Download all 45 pages for $ 6,95

Add document to cart

Report document

Report document

Knoowy benefits

$ 6,95

Add document to cart

Money back guarantee
Documents can be downloaded immediately
$0.50 discount when paying with balance
Receive free quiz questions with document

Specifications

Level: Universiteit
School: Rijksuniversiteit Groningen
Course: Marketing
Subject: Consumer Psychology
All documents for this course ›
Course code: EBM074A05
Document
Section: Summaries
Updated on: 01-18-2020
Made on: 01-17-2020
Type: .pdf
Pages: 45
Language: English

Seller

1 documents uploaded

Earn from your summaries?

Do you make summaries or do you have any completed assignments? Upload your documents to Knoowy and earn money.

Upload document

Subjects of Marketing - Rijksuniversiteit Groningen

More Marketing ›

companies, brands, and consumers consumer psychology customer management customer models data engineering for mads data science methods for mads digital marketing intelligence international marketing market models marketing communication retail & omnichannel marketing statistical learning in marketing strategic marketing More Marketing ›

Deal: get 10% off when you purchase 3 or more items!

Deal: get 10% off when you purchase 3 or more items!