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Marketing Kernstof A Samenvatting

Marketing Kernstof A Samenvatting

Beste samenvatting van het boek Marketing kernstof A
Auteurs: John Smal, Hans Vosmer en Adri Tak
Nima, Zevende druk
Hoofdstukken: 1,2,3,4,5,6,7,8,9,17,18,19,20,21,22,23,24

Deze samenvatting behandelt belangrijke onderwerpen zoals:
Marketing als concept
Soorten omgevingsfactoren
Micro-omgevingsfactoren
Meso-omgevingsfactoren
Macro-omgevingsfactoren
Marktbegrippen
Relatie tussen vraag, aanbod en prijs
Inleiding tot het consumentengedrag
Interpersoonlijke factoren
Intrapersoonlijke factoren
Prijselementen en –doelstellingen
Randvoorwaarden, enkele specifieke prijsbeslissingen
Sales promotion, sponsoring en public relations

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Ruauny Paula
Ruauny Paula

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