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greening business developmen

The brand image concept is quite similar to brand perception; however, their meanings tend to differ widely, particularly in the area of applicability and marketing research. According to a recent study by Norouzi et al. (2022), brand image significantly affects the perceptions of consumers concerning a particular product or service. Norouzi et al. (2022) defines a brand image as the consumers' perception of a particular brand and its associations. In other words, the brand image refers to the idea that consumers in the public's mind tend to perceive a given product despite their varying intentions to buy those products. According to Effah & Hinson (2022), a brand image usually serves as the main mutual bridge, which helps establish and strengthen mutual relationships between the producers and customers.
The value Drivers Model
The value drivers’ model is a type of business and marketing strategy that helps business organizations determine their corporate sustainability. It contributes substantially toward the overall growth of a business firm and aids in launching a new product in the market. According to the value drivers' model, products and

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Specifications

Level: Universiteit
School: NCOI Academy
Course: Master Management, cultuur & verandering
Subject: business
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Course code: bsde
Year of study: 2022
Book
Name book: Ge ntegreerde communicatie
ISBN: 456532
Author: rodgers
Document
Section: Summaries
Made on: 10-02-2022
Type: .pdf
Pages: 12
Language: English

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