Below are summaries, lecture notes, study guides and practice exams for International Marketing for IB of International Business and Management at Rijksuniversiteit Groningen. When you have documents yourself that can be shared among students, please upload them to aid other students with studying. Every time someone downloads your document, you will be rewarded.
Marketing mix: Branding and P of Product (Ch. 8, 9 + Ch. 19 pp. 566 bottom-569 top) Marketing mix: P of Pricing (Ch. 10, 11 + Ch. 19 p. 571) Marketing mix: P of Place (Ch. 12 + Ch. 19 p. 572 + article 2) Marketing mix: P of Promotion (Ch. 14, 15, 16 pp. 47...
Rijksuniversiteit Groningen / International Business and Management / International Marketing for IB Principles Of Marketing by P. Kotler, G. ArmstrongSummary about the article 2 named : Nam, Hyoryung, and P. K. Kannan, 2020, Digital environment in global markets: cross-cultural implications for evolving customer journeys, Journal of International Marketing 28, no. 1, 28-47. Digital technologies and dig...
Rijksuniversiteit Groningen / International Business and Management / International Marketing for IB Digital Environment in Global Markets: Cross Cultural Implications for Evolving Customer Journeys by Hyoryung Nam and P.K. KannanA summaries of the main details of the chapters 1, 2, 3, 5, 7, 18, 19 of the book Principles of MARKETING by Philip Kotler.
Rijksuniversiteit Groningen / International Business and Management / International Marketing for IB Principles Of MarketingMain element to keep in mind regarding the chapter 1, 2, 3, 5, 7, 18, 19 of the book Principles of MARKETING by Philip Kotler. A sum up of the main figures and informations for the mid term exam
Rijksuniversiteit Groningen / International Business and Management / International Marketing for IB Principles Of Marketing by P. Kotler, G. ArmstrongIn this chapter, we take a closer look at the most important element of the marketplacecustomers. The aim of marketing is to engage customers and affect how they think and act. To affect the whats, whens, and hows of buyer behavior, marketers must first...
Rijksuniversiteit Groningen / International Business and Management / International Marketing for IB Principles Of MarketingIn this chapter, we dig deeper into steps two and three of that the marketing process: designing customer valuedriven marketing strategies and constructing marketing programs. First, we look at the organizations overall strategic planning, which guid...
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Upload documentSummary of the Chap 18 of the book Principle of marketing by Kotler and Amstrong. This talk about the global marketplace. Good marketing companies win, keep, and grow customers by understanding customer needs, designing customer value driven marketing ...
Rijksuniversiteit Groningen / International Business and Management / International Marketing for IB Principles Of MarketingIn this chapter, we extend these fundamentals to global marketing. Although weve discussed global topics in each previous chapterits difficult to find an area of marketing that doesnt contain at least some international elementshere well ...
Rijksuniversiteit Groningen / International Business and Management / International Marketing for IB Principles Of MarketingThis chapter looks further into key customer valuedriven marketing strategy decisions dividing markets into meaningful customer groups (segmentation), choosing which customer groups to serve (targeting), creating market offerings that best serve targete...
Rijksuniversiteit Groningen / International Business and Management / International Marketing for IB Principles Of MarketingThis first chapter introduces you to the basic concepts of marketing. We start with the question: What is marketing? Simply put, marketing is engaging customers and managing profitable customer relationships. The aim of marketing is to create value for cu...
Rijksuniversiteit Groningen / International Business and Management / International Marketing for IB Principles Of MarketingIn this chapter, well begin digging deeper into the first step of the marketing processunderstanding the marketplace and customer needs and wants. In this chapter, youll see that marketing operates in a complex and changing environment. Other acto...
Rijksuniversiteit Groningen / International Business and Management / International Marketing for IB Principles Of Marketing